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April Chapter Meeting - Polishing Your Web Presence

  • Thursday, April 21, 2016
  • 9:30 AM - 12:00 PM
  • Holiday Inn Express & Suites, 21100 Haggerty Road, Northville Township, MI 48167

Polishing Your Web Presence

What actually matters on your website and blog? Are you using Facebook, LinkedIn, and other social media strategically - to the advantage of your business?

Get up to date on the ever-changing world of digital marketing - websites, blogs, and social media - and how to use these tools to the fullest.

We’ve invited Kyle Liechty back because he knows how to help you get started and/or improve your presence on the web, and because our chapter members have found his expertise so valuable in the past. 

  • Kyle will deliver a 1-hour social media presentation during our morning chapter meeting. You're encouraged to bring your laptop or tablet, as there will hopefully be a chance for some personal tips from Kyle!
  • You can then opt to stay into the afternoon for a special, FREE, hands-on workshop with Kyle from 12:00-3:00pm. Be sure to pack a brown-bag lunch, and bring your laptop or tablet. This afternoon session is an awesome opportunity to make those tweaks to your website, to make or schedule some posts in your various social media accounts, or to explore or launch a new social media tool with hands-on tips from an expert. This afternoon session is FREE to members, courtesy of NAPO Southeast Michigan.

If you have a specific question or topic for Kyle, please email Leigh MacCready at and they will be forwarded.

Kyle Liechty has utilized social media for business in a variety of professional environments and industries since 2008, including work with non-profits, small businesses, consulting with mid-Michigan manufacturers, and educational institutions.  Social platforms of expertise include Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Pinterest, Wordpress, blog-driven sites, and others, focusing on various dynamics and target markets in each arena.

Currently, Kyle serves in a number of professional capacities where social media is utilized and implemented in his daily procedures, including being the Co-op / Intern Coordinator in the College of Engineering at Michigan State University, Director of the Art, Beer and Wine Festival at the Ella Sharp Museum, Special Events and Promotions with the Detroit Tigers, and Educational Consultant with the Educational Relations and Exchanges Board.  In addition, Kyle is that Sergeant-at-Arms on the Board of Directors with the Jackson Young Professionals and Publicity Chair on the Board with the Cooperative & Experiential Education Division of the American Society for Engineering Education.

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