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November Chapter Meeting

  • Thursday, November 19, 2015
  • 9:30 AM - 12:00 PM
  • Holiday Inn Express & Suites, 21100 Haggerty Road, Northville Township, MI 48167

Marketing Magic for Organizers:

How to Create a Plan to Attract, Engage, and Win Clients

Does marketing your business confuse or overwhelm you? 

There are so many possibilities – Facebook, Instagram, Pinterest, a website, e-newsletters, blogs, print advertising, search engine optimization – eek! How does a busy organizer know what to do or where to start?

Never fear, the Queen Bee is here! During this 1-hour workshop, Carrie Hensel will help you learn to identify your marketing goals, describe your ideal clients, craft messages for those clients, and promote your business in ways that reach your target audience’s eyeballs, hearts, and minds — via online and offline/traditional marketing techniques.

Whether your goal is exponential growth or just a steady stream of clients, Carrie will help you map out an overall plan for the remainder of 2015 and the beginning of 2016.

Attendees will leave the workshop with....

  • A list of your marketing goals.
  • A better understanding of your target audience and their needs and “pains.”
  • 2-4 key messages for your audience.
  • An overview of the marketing tools and techniques that will help you reach your audience.

About Carrie Hensel

Carrie Hensel is Queen Bee of Color Hive, a marketing company and located in Ann Arbor, Michigan. Carrie helps her clients build a buzz in the marketplace by combining insightful marketing strategies, imaginative design, appropriate use of technology & media, and electrically-charged copy writing. In 2008, Carrie co-founded the Women’s Exchange of Washtenaw (WXW) and has served on numerous boards of directors including the Ann Arbor Art Center, the Ann Arbor Ypsilanti Regional Chamber of Commerce, and the New Enterprise Forum. In 2010, the US Small Business Administration presented Carrie with a statewide award for "Michigan Women in Business Champion of the Year." Carrie holds degrees in Chemistry (Albion College) and Fine Art (University of Michigan). When she’s not helping clients, Carrie loves to write short stories, walk in the woods, and cook savory meals.

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